Avangate Acquires 2Checkout to Expand Payment Flexibility and Broaden Market Reach
Combined company will bring a unique combination of eCommerce and subscription management solutions to market through various payment models across the globe.
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Vendor reputation is the 'most important factor' when buying online, according to 86 per cent of shoppers surveyed globally by 2Checkout (formerly Avangate). The study of almost 1,000 global consumers found that product reviews are the next most influential factor in buying decisions - more so than discounts and free trials - as recognised by 74 per cent. Product reviews which lack credibility were a blocker for 49 per cent of respondents.
2Checkout released its Q1 2018 benchmark report on Digital Commerce Trends in Software & Online Services Sales, and it is good news for the subscription-based model.
The payment industry is going aggressively digital. This discussion takes stock of the ecosystem and its trends.
According to the Q1 2018 benchmarking report on Digital Commerce Trends in Software & Online Services Sales by 2Checkout, the digital commerce and payments provider, 76% of sales in Q1 2018 have been for recurring-based purchases.
2Checkout released its Q1 2018 benchmark report on Digital Commerce Trends in Software & Online Services Sales. The report shows that subscription-based purchases maintain a strong upward trend. Similar to previous years, consumers and businesses continue to prioritize security product purchases.